ARED Digital Cinema, specialist in digital cinema cameras, joins Nikon

Nikon has just acquired RED Digital Cinema, an American company specializing in high-end digital cinema cameras. This acquisition marks a turning point in the image capture and processing industry, and suggests great collaborations between the two companies.

Founded in 2005 by Jim Jannard, the creator of Oakley, RED Digital Cinema quickly established itself as a reference in the field of digital cinema cameras. Thanks to its high-performance products, the company has attracted audiovisual professionals looking for exceptional image quality.

This acquisition allows Nikon to expand its activity beyond consumer and professional photography. Nikon does not have a professional cinema branch, unlike its main competitors: Canon, Sony and Panasonic. By buying RED, it is therefore taking a first step into the world of cinema, which should not only increase its brand image, but also allow it to benefit from RED's know-how for its own photo and video cameras.

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Pierre J. 03-08-2024