In 2010, No special surprise coming from the digital reflex (DSLR) side. The digital reflex with mirror had comfortable sales in 2009 in spite of new hybrid (mirrorless) cameras offer.
Like these hybrid cameras, DSLR integrate more and more video features. Canon presents the Canon 550D with an APS-C CMOS of 18 millions of pixels and full HD video capability 1920 x 1080 (HD 30/25 fps), the same video feature as 5D Mark II and 1D mark IV. Nikon has only a HD video feature 1280 x 720 for the D3s, D300s, D90 and D5000.
The new digital reflex camera Sigma SD15 has a Foveon CCD with 14 millions of pixels but does not offer a video mode, same thing for the Sony Alpha 450.
Today any Pentax, Sony or Olympus DLSR includes video mode but SONY forecasts a new camera with a new APS-C Exmor CMOS which will allow full HD video.
We should see this new CMOS Inside DLSR of several companies.
Other trend, like compacts, DSLR are often more and more sold in several colors. The better is the Pentax K-X which is available in more than one hundred colour combinations.
At least, all photo manufacturers continue to complete their lens system. Nikon launches new lenses for PRO: the Zoom-Nikkor 70-200mm AF-S VR II, Zoom , waited by professionals and experts who own a D3 or D700 and also the Zoom-Nikkor 300mm AF-S VR II, 16-35mm AF-S VR etand 24mm 1.4 AF-S.
(EVIL) Electronic Viewfinder and Interchangeable Lenses hybrid cameras.
Samsung NX 10
mockup of new Sony alpha mirrorless cameras
After the success of Panasonic Lumix G and other Olympus Pen, other photo manufacturers react.
The Panasonic GH1 is always the target with its full HD video fully working with active AF mode and silent zoom HD 14-140 mm (equivalent 135: 28-280mm).
Samsung launches the NX 10 which has a 14,6 million pixels APS-C sensor and a pretty good electronic viewfinder. This camera has not a full HD video mode.
The Ricoh GXR is built around an original design: lens, processor and CCD are assembled in an interchangeable built-in unit. Smart and useful, this design is combining the better CCD and lens in regard of photographic usage. It avoids also dust risks, but the cost of this unit is more expensive and the market has to created for this kind of camera.
An other opportunity not yet mature is the Digital Stereo Photography .
If Fujifilm launched a digital stereo compact with all the printing process flow, we may consider that today, this domain is not asked by consumers.
The availability of 3D TV devices and movies like “Avatar” can engage this request and change a niche demand in market mass demand.
Before this step, the Sports Illustrated photograph, David Klutho, joined and synchronised together two Nikon D700 to produce books with 3D photography.
For this PMA 2010, Nikon launches as last year, 8 new Coolpix with SD card and Expeed processor:
The Coolpix L21, L22, L110, P100 update and replace L19, L20, L100 and P90.
The Coolpix S3000, S4000, S6000 and S8800 are slim metal cameras which have a 12 or 14,2 million pixel CCD. Some of them allow HD video.
The next Photokina in September may be the opportunity to discover several new cameras.
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