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Olympus has a new branding
OM Digital Solutions, the digital imaging company that acquired the former Olympus imaging division, has announced that going forward, its 'interchangeable lens cameras and lenses, compact digital cameras, audio products, binoculars, and other services’ will be sold under the new brand: 'OM System'.
In addition to the new branding, OM Digital Solutions has also teased an upcoming interchangeable lens Micro Four Thirds camera that it claims will leverage ‘the use of computational photographic technology.’
Pierre J. 10-28-2021
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