The Chinese company DJI is leader in the leisure drone market, a market that it dominates in terms of sales and innovation. It will be also undoubtedly a camera manufacturer with which it will be necessary to count in the future.
A few years ago DJI sold its Phantom 2 drones in bundle with GoPro cameras. When GoPro decides to go into the drone market, DJI stopped collaboration and integrated its own cameras into its new Phantom 3 series. First with 1 / 2.3 '' 12 megapixel Sony sensors with Full HD video then 4K, then 1 '' sensors and finally on its professional Inspire range with 4/3 sensor cameras accepting 4/3 Panasonic or Olympus interchangeable lenses.
Meanwhile GoPro after the failure of his drone Karma was withdrawing from this market to refocus on its core business: action cameras. At the same time DJI took stakes in the Swedish manufacturer Hasselblad, known for its medium formats and the latest models to 100 million pixels are proposed by DJI with its very professional drones Matrix 600.
A new step has been reached by DJI, which launches a Zemuse X7 drone camera with a Super 35 sensor (24.89 mm × 18.66 mm) and a new DL owner lens mount. DJI proposes also 4 new DL mount lenses built in carbon fiber : 16mm / f2.8 , 24mm / f2.8, 35mm / f2.8 and 50mm / f2, The Zemuse X7 can probably be used alone with a DJI Osmo stabilizer for example.
DJI has all the skills, the know-how and money to enter in the club of camera and lenses manufacturers and this regardless of the unknown percentage of its shares in the capital of Hasselblad.