Since 1996, Nikon proposes digital cameras for mass-market called Coolpix, followed in 1999 by DSLR cameras, first in DX format and after 2007 with FX format.
Nikon puts on the market in September 2011 a new line of products: The Nikon 1 with a new CX format, this line of products was officially stopped in 2018.

This system was built around what the company is calling a 'CX' format: 1" type sensor (13.2mm x 8.8mm) which give a 2.7x crop. This CX format put the Nikon 1 between Coolpix and DSLR. It was a clear approach: the new Nikon 1 did not replace DSLR. But the market responded differently, turning to full-format hybrid cameras that replace DSLRs and at least Nikon has launched its own System Z in August 2018. Nikon J5 Nikon S2 Nikon J4 Nikon waterproof case WP-N3 In April 2015, Nikon presents the Nikon J5 which replaces the J4 but have extended performance and a retro revamped look like the Nikon V3. The Nikon J5 has a new back-light CMOS sensor 1" of 20.8 million effective pixels without anti-aliasing filter: 5568 × 3712 picture, a built-in grip and a secondary command dial around the video trigger, a sensitivity range from 160 to 6400 ISO, expandable to 12,800 ISO. It shoots until 20 high-resolution photos per second with AF. It has a new EXPEED 5A image processor, a built-in flash, an AF hybrid system to 105 points, a movie mode of 4K/15p or 1080/60p or 720/120P and up to 1200fps in 400 x 144 pixels. It has Wi-FI and NFC integrated functions. It has an high-resolution 3" 1,037k-dot touch LCD display with a 180-degree tilt allowing selfies. It accepts microSD cards (micro Secure Digital), microSDHC and microSDXC and is powered by a Li-ion Battery EN-EL24. Nikon J5 is available in silver/black, silver/white or black from $499 with 11-27.5 mm f/3.5-5.6 zoom (April 2015). In May 2014, Nikon introduced the Nikon S2 which replaces S1, entry level camera. Nikon S2 has the same CMOS sensor CX of 14.25 megapixel as the J3: 4592 x 3072 image, a sensitivity range from 200 to 12,800 ISO, a hybrid AF system 135 dots (phase correlation with 73 areas and contrast detection with 41 zones). It records in "Best Shoot mode" up to 10 high-resolution photos per second, a built-in flash, an HD Movie mode (16:9 aspect ratio): 1920 × 1080/60p, an optional Wi-FI module WU-1a. As J4, S2 accepts microSD (micro Secure Digital), microSDHC and microSDXC cards and is powered by a Li-ion battery EN-EL22. The Nikon S2 is available in black, white, red or yellow in kit with 11-27.5 mm f/3.5-5.6 zoom (June 2014). In April 2014, Nikon introduced the Nikon J4 which replaces the J3, The Nikon J4 has the same CMOS sensor CX (8.8 x 13.2 mm) of 18.4 megapixels without low-pass filter that V3: 4928 x 3280 Image, a sensitivity range from 160 to 12,800 ISO, a hybrid AF system 171 dots (phase correlation with 105 areas and contrast detection with 66 zones), shooting up to 20 fps in Continuous AF mode and 60 fps without AF, an 3" touch screen of 1,037,000 dots, an EXPEED 4A image processor, a 1080p video at 60 frames or a video mode of 120 fps at 720p and built-in GPS and Wi-FI function, a built-in flash GN 5 (for ISO 100), an EXPEED 4A processor. The J4 accepts microSD (micro Secure Digital), microSDHC and microSDXC cards and is powered by a Li-ion battery EN-EL22. The Nikon J4 is available in black or white in kit with 10-30mm stabilized lens (April 2014). Nikon V3 with optional EVF and grip top of Nikon V3 back of Nikon V3 1 Nikkor VR 10–30mm f 3.5–5.6 PD Zoom 1 Nikkor VR 70–300mm f 4.5–5.6 In 2014, Nikon introduced the Nikon V3 which replaces V2 and represents the third generation of Series 1 cameras. V3 has an ultrafast CX sensor of 18.4 megapixels, a sensitivity range from 160 to 12,800 ISO, a hybrid AF system of 171 points shooting up to 20 fps in Continuous AF mode and 60 fps without AF, an adjustable touch screen of 3" and 1,037,000 dots with four buttons, an EXPEED 4A image processor, a 1080p video at 60 frames or a video mode of 120 fps at 720p and built-in Wi-FI function. The V3 accepts microSD (micro Secure Digital), microSDHC and microSDXC cards and is powered by a Li-ion battery EN-EL20a. It can receive a DF-N1000 optional Electronic Viewfinder of 2.36 million dots and GR-N1010 optional grip. Nikon introduces also two new lenses: The Nikkor VR 10-30mm f/3.5-5.6 PD-Zoom is a motorized zoom compact (28 mm thick when folded) with lens protection that opens and closes automatically as a compact. It is sold $ 300 (April 2014). The 70-300mm f/4.5-5.6 VR super telephoto zoom (190-810 mm equivalent 135) has a Super ED Glass. It is sold $ 1000 (April 2014). Nikon V3 is only available in Black for $1,199.95 in kit with the new 10-30mm zoom f/3.5-5.6 VR PD, the DF-N1000 Electronic Viewfinder and the GR-N1010 Grip (April 2014). Nikon AW1 Nikon Speedlight SB-N10 Nikon AW1 action control © dpreview red skin CF-N6000 Nikon LD-1000

In September 2013, Nikon presents the Nikon AW1 an aluminum mirrorless camera, waterproof (up to 49 feet underwater), shockproof (6.6-foot drop) and withstand below-freezing temperature (down to -10 ° C) and dust. It is based on the Nikon D3 with the same CMOS sensor 1" 14.25 million pixels and the same fixed screen of 3" and 921,000 dots, other features are same like Full HD video and are activating by the active control. The Nikon AW1 has also a GPS (and GLONASS), a compass, an altimeter, a depth and an artificial horizon. with this equipment two new waterproof lenses are proposed with a sealing O-ring at the bayonet. The Nikon AW1 and two AW lenses are rated compliant with MIL-STD 810F Method 516-5: