News from Photokina 2016

Main trends

version franaise

Photokina Koln 2016

Photokina 2016 opens with a paradoxical situation : more and more images produced but continuous decline in sales for camera manufacturers . Although the smartphone market is slowing , only maintained by sales in India and China.
If demand decreases, the production was also reduced following the earthquake in Kumamoto, Japan. With the increase of the yen currency and the decline of the Euro, manufacturers are increasing their prices of cameras and lenses to maintain their margins and their capacity of R&D. They also seek to be present on growth markets : Action cameras or drones.
Will the market of classic compacts and cameras follow the HiFi audio devices last years ago and become a niche market ?
Is it the twilight of the photo industry ?

Middle Format

Hasselblad X1D

Phase One IQ1

Fujifilm GFX 50S

Presented in June 2016, the Hasselblad X1D is a compact, mirrorless medium-format camera with a 50MP sensor. It has its own new lens mount, accepting XCD lenses. Two new lenses have been announced at launch: a 45mm F3.5 and a 90mm F3.2 (equivalent to 35mm and 70mm in the 35mm format).

Phase One introduces a new IQ1 100MP back and two &anew 45mm F3.5 and 150mm F2.8 Blue Ring lenses

Fujifilm announces development of Fujifilm GFX 50S, a medium-format digital. The Fujifilm GFX 50S mirrorless digital camera will feature the new Fujifilm G Format 43.8 x 32.9mm sensor with an astonishing 51.4MP resolution and six Fujinon GF Lenses that will be introduced sequentially in early 2017: a Standard prime GF63mmF2.8 R WR (equivalent to 50mm in the 35mm format), a Wide-angle standard zoom GF32-64mmF4 R LM WR (equivalent to 25-51mm), a Mid-telephoto macro 1:0.5 GF120mmF4 Macro R LM OIS WR (equivalent to 95mm), a Fast aperture mid-telephoto GF110mmF2 R LM WR (equivalent to 87mm), an ultra-wide GF23mmF4 R LM WR (equivalent to 18mm) and a Wide GF45mmF2.8 R WR (equivalent to 35mm).

Full 135 and APS-C Formats

Canon 5d Mark IV

Sony Alpha 99 Mark II

Canon M5

The Canon 5D Mark IV updates the best-seller full format camera of Canon. It has a full-frame 30.4 megapixel sensor with a sensitivity range from 100 to 32,000 extendable from 50 to ISO 102,400, a burst mode of 7 fps, a video mode of 4K DCI 30/25/24 image, an autofocus with 61 AF points, a new Dual Pixel RAW (DPR) mode, two processors : one DIGIC 6+ for images processing data from the sensor and one DIGIC 6 for autofocus, WiFi, NFC and GPS integrated . It has water and dust protection and a touch rear screen.
All these functions are sold expensive, the 5D Mark IV has a list price of $ 3500 (September 2016) much higher than the previous model.

The Sony Alpha 99 Mark II marks he tenth anniversary of the Alpha series. It features a magnesium body, an FullFrame 42MP BSI-CMOS sensor with 5-axis image stabilization, a new shutter unit with an estimated life of more than 300,000 operations, a continuous live shooting at up to 8 fps 8 with AF/AE tracking, an ISO range of 100-25600, expandable to ISO 50 102,400, an Hybrid Phase Detection AF with 323 focus selectable points and 4K video mode at 100Mbps (using XAVC S).
It will sell for $3200/3600, body only (November 2016).

The Canon EOS M5 is a mirrorless camera with a 24.2MP CMOS sensor using Dual Pixel technology, a DIGIC 7 image processor, a built-in 2360000 dots EVF, a shooting mode at 9fps or 7fps with live view and C-AF, a 1080/60p video mode that combines in-lens and digital IS for 5-axis stabilization for movie recording. It has also 3" rear touchscreen of 1620000 dots tilts up by 85 and downward by 180, and supports touch-focusing even when using the EVF. Wi-Fi and NFC are offered along with low energy always-connected Bluetooth.
The Canon EOS M5 will sell for $979 body-only or $1099 with the EF-M 15-45mm F3.5-6.3 IS STM (November 2016).

Expert digital compacts and instant cameras

Olympus OM-D E-M1 Mark II

Panasonic Lumix LX15

Leica Sofort instant camera

Fujifilm Instax Michael Kors

I1 instant camera from Impossible Projet

Olympus announces development of Olympus OM-D E-M-1 MarkII, a new flagship camera will have a Micro Four Tiers sensor of 20 MP, a 4K video mode, a 121 cross-type AF on-sensor phase detection and allows shoot at up to 18 fps in Raw with AF/AE or 60 fps in Raw without AF.

Panasonic announces Lumix DMC-LX15 with a large 1", 20.1MP sensor, a UHD 4K video mode, a Leica 3x Vario-Summilux lens, and a 3.0" 1.04m-dot tilting touchscreen.

Leica doesn't present any new camera or lens, except the Sofort instant camera that is a re-badged Fujifilm Instax Mini 90. It features a fixed 60mm/f12.7 (34mm equivalent), an integrated flash with Red-Eye Reduction, eight operation modes, 1/8 to 1/400s mechanical shutter and a rear optical 0.37x viewfinder.
It will be available in mint, white or orange color.

Fujifilm is working on square format Instax camera and film, proof that this market remains active and Fujifilm and Michael Kors are collaborated to launch of a limited-edition fashion Instax Mini 70 instant film camera.

The Michael Kors's Instax and Leica Sofort have not the originality of the I1 instant camera of Impossible Project that uses Polaroid film technology with a iPhone or iPad bluetooth remote.


Nikon KeyMission 80

Nikon KeyMission 170

Nikon KeyMission 360

Nikon presents not one but three actioncams:

The Nikon KeyMission 80 has two cameras with sensor, the main sensor of 12.4 million pixels with a 80-degree angle, the second sensor of 4.9 million pixels with a 90-degree angle, a small 1,1" touch rear screen of 230,000 pixels, a full HD video recording with electronic VR, an High-speed start-up time and hands-free operation, built-in SnapBridge , WiFi and Bluetooth modules, a built-in stereo microphone and a microSD card storage.
It is available in black or silver for $496.95 (September 2016).

The Nikon KeyMission 170 has an ultra-wide-angle lens opened f / 2.8 with a 170-degree angle, a small 1,5" touch rear screen of 340,000 pixels, a 4K video mode at 30fps or Full HD video mode at 120fps with Electronic VR , built-in SnapBridge 170/360, WiFi and Bluetooth modules, a built-in stereo microphone and a microSD card storage. It is powered by a battery Li-ion EN-EL12 .
It is available in black for $396.95 (September 2016).

The Nikon KeyMission 360 has two cameras with sensor covering an angle of 360 degrees, a 4K video mode at 30fps or Full HD video mode at 120fps with Electronic VR , built-in SnapBridge 360, WiFi and Bluetooth modules, a built-in stereo microphone and a microSD card storage.
It is available in black for $276.95 (September 2016).

Kodak 4K VR360

Go Pro Hero5 Black

Sony actioncam FDR-X3000

JK Imaging launched a new Kodak 4K VR360. It is a splash-proof 360 degree camera with a two 20MP BSI CMOS sensors and lenses like the Nikon KeyMission 360.
It will be available in January 2017.for around $500.

GoPro has today announced two updates to its action cam line-up. The HERO 5 Black is GoPro's new flagship model and is waterproof down to 33 feet (10 meters) without a housing. It features a 1/2.3" sensor, a 4K video mode at 30 frames per second, 12MP still images in JPEG or Raw format, a 2" touch display or a range of voice controls.
The HERO 5 Session comes in the same ultra-compact display-less form factor as the original Session, it is also waterproof down to 33 feet (10 meters) without a housing, a 4K video mode at 30 frames per second but only 10MP for still images.
The HERO 5 Black is available for $399, The HERO 5 Session for $299 (October 2016).

The Sony FDR-X3000 is a new action cam with B.O.SS stabilization in 4K video, a 1/2.5 type back-illuminated Exmor CMOS sensor of 8.2 Megapixels, a lens open at 2,8 with focal length of 17mm, 24mm or 32mm in photo and video, a BIONZ X image processor, WiFi and GPS built-in.
It will be available for $399 body and liveview remote kit or for the same price in body and waterproof case kit (October 2016).


Huawei P9

iPhone 7 Plus

Moto Mod Hasselblad True Zoom

Smartphones continue to grow especially on the photo and video parts. Several models are now waterproof and the trend is to propose dual lens. Chipset-maker Qualcomm announced its new Clear Sight dual-camera system. Clear Sight adopts a first conventional and second monochrome sensors like used in the Huawei P9 that works with Leica and displays the red logo. Two lenses also for iPhone 7 , like for the LG G5: a wide angle lens plus a second telephoto lens designed for optical zooming and adjustable bokeh.
Smartphones leave less and less place for digital compact even if the price of these smartphones is expensive.

In addition to a partnership with DJI , Hasselblad provides a complement to the Moto X smartphone of Lenovo. The Moto Mod Hasselblad True Zoom includes a sensor 1/2.3" BSI CMOS of 12-megapixel, an 10x optical zoom 4.5 to 45 mm f/3.5-6.5, a xenon flash, all for $299.


Evolution of photography adapted from Lily drone designers view

The Americas comprised the largest market size for commercial drones as of 2014, and the APAC market is expected to grow at the highest CAGR of 37.74% between 2015 and 2020 among all the regions. The global commercial drone market size was estimated to be USD 552 million in 2014. Drones are also called Unmanned Aerial Vehicles (UAVs).

DJI Phantom 3 4K

shooting picture with a leisure drone
(c) jarleton

drone GoPro Karma

DJI Mavic Pro

DJI Matrice 600 with Hasselblad A5D

Alongside the traditional cameras, smartphones or actioncams, new connected devices now permit to take pictures unthinkable few years ago. This is the case of leisure drones. They offer for the price of an advanced compact new perspectives. The bestseller DJI Phantom 3 is proposed with his camera to $450 (September 2016).

GoPro, that try to diversify its market presents the Go Pro Karma, a drone with folding arms to store it in a dedicated carrying case that also contents the remote control. The drone operates with a detachable 3-axis stabilizer that can be used with an actioncam independently of the drone. It accepts Hero 4 and 5 actioncams.
It is available at a price of $800 for drone Karma alone and $1100 for the Karma drone with HERO5 Black (October 2016).

A few days after Photokina, in response to Go Pro Karma, DJI presents the DJI Mavic Pro, a new drone with foldable arms, smaller than the Karma and that can fit in a backpack. It has a 4K movie mode or can take picture on 12 megapixels (28mm lens) and has many sensors (GPS and similar, ultrasound ...) allowing to fly autonomously, to track automatically the subject, to avoid obstacles, to keep a steady altitude or even to make a selfie by gesture recognition. Its sensors are duplicated to prevent incidents and it comes with a new more compact radio control.
The DJI Mavic Pro is also available for $1100 with the remote control (mid-October 2016).

If you prefer the DJI matrice 600 drone with the Hasselblad A5D, a middle format aerial camera of 50 or 80 megapixels, it will cost $26000 or more.

pierre j.

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Texts of this page are on the responsibility of their author only and in no case of Nikon Corporation
Apple, Canon, DJI, Fujifilm, Go Pro, Hasselblad, Huawei, Leica, Michael Kors, Nikon, Olympus, Panasonic, Pentax, Samsung, Sony are register or trade marks
Alpha, Android, EOS, Hero, Instax, iPad, iPhone, Lumix, Karma, Micro Four Tiers, Phantom are products of these trade marks

Created September 9th 2016, Updated September 29th 2016.
V1.0 © Pierre J.